Implementing organisational change using action research in two Australian organisations
Keywords:market orientation, action research, organisational culture, small business, government business enterprise
This paper is based on two organisational change projects implemented by the authors in their respective organisations. Both projects used an action research intervention to bring about a market orientation in the organisations and also contributed to the authors’ academic research. One project was carried out in a small intermediary in the general insurance industry. The other was set in a large national government business enterprise. The paper first introduces the concepts of market orientation, organisational culture and action research in management research. It then describes the two research projects. Finally, it concludes with the researchers’ reflections on their research.
How to Cite
On submission authors agree to share 50% copyright with Action Learning, Action Research Association Ltd (ALARA). On receipt of payment for public access to papers authors will receive 50% of the fee. The remaining 50% will be returned to ALARA.
ALARA is publishing both a hard copy and an electronic copy. There may be a delay in receiving the hard copy, as it is printed by an external print-on-demand publisher.