Implementing organisational change using action research in two Australian organisations


  • Diane Robyn Kalendra Australian Institute of Business (AIB)
  • Andrew Cook Australian Institute of Business (AIB)


market orientation, action research, organisational culture, small business, government business enterprise


This paper is based on two organisational change projects implemented by the authors in their respective organisations. Both projects used an action research intervention to bring about a market orientation in the organisations and also contributed to the authors’ academic research. One project was carried out in a small intermediary in the general insurance industry. The other was set in a large national government business enterprise. The paper first introduces the concepts of market orientation, organisational culture and action research in management research. It then describes the two research projects. Finally, it concludes with the researchers’ reflections on their research.

Author Biographies

Diane Robyn Kalendra, Australian Institute of Business (AIB)

Dr Diane Kalendra (PhD,  BMS - Waikato)  is  A Lecturer in Marketing, Strategic Management and Entrepreneurship at the Australian Institute of Business (AIB). With over 25 years professional experience in large national and international organisations, including a government business enterprise, as well as SMEs and not-for-profits, Diane’s continuing research interests include marketing, strategic management, organisational culture, leadership development, and action research.

Andrew Cook, Australian Institute of Business (AIB)

Andrew Cook (MMgt) is an experienced insurance manager with a demonstrated history of working in the insurance industry. Andrew is skilled in financial risk, risk management, property and casualty insurance, strategic planning and commercial insurance. He is a strong sales professional with a Masters of Management focused on adopting a market oriented approach using action research from the Australian Institute of Business (AIB).



How to Cite

Kalendra, D. R., & Cook, A. (2017). Implementing organisational change using action research in two Australian organisations. Action Learning and Action Research Journal, 23(2), 71–102. Retrieved from