Using Action Research to develop a market orientation in an Australian government business enterprise

Autores/as

  • Diane Robyn Kalendra Australian Institute of Business (AIB)

Palabras clave:

market orientation, organisational culture, action research

Resumen

This article describes an action research study I conducted in an Australian government business enterprise (GBE), with the twin aims of changing the organisational culture towards a market orientation and using this research for a doctoral thesis. GBEs are government-owned or government-controlled entities that produce goods and services on a commercial basis. Corporatisation of GBEs has been embraced by governments wanting to transform mostly state-owned monopolies into more commercial organisations while retaining them in public ownership. However, this move has not always improved their performance. At the time of this study, I was the marketing manager at a regional operating division of a national GBE. By the end of the study — which involved three action research cycles, over four years and 42 participants — I had successfully developed a diagnostic tool for implementing a market orientation and also completed my PhD. This tool will greatly increase the possibility of positively impacting an organisation’s business performance.

Biografía del autor/a

Diane Robyn Kalendra, Australian Institute of Business (AIB)

Dr Diane Kalendra (PhD,  BMS - Waikato,) is Research Facilitator for Work Applied Learning (WAL) at the Australian Institute of Business (AIB). With over 25 years professional experience in large national and international organisations, including a government business enterprise, as well as SMEs and not-for-profits, Diane’s continuing research interests include strategy, organisational culture, leadership development, and action research.

Descargas

Publicado

2016-12-30

Cómo citar

Kalendra, D. R. (2016). Using Action Research to develop a market orientation in an Australian government business enterprise. Action Learning and Action Research Journal, 22(1), 69–96. Recuperado a partir de https://alarj.alarassociation.org/index.php/alarj/article/view/168

Número

Vol. 22 Núm. 1 (2016): ALARj Volume 22 No 1 December 2016

Sección

Articles

Licencia

On submission authors agree to share 50% copyright with Action Learning, Action Research Association Ltd (ALARA). On receipt of payment for public access to papers authors who are members of ALARA will receive 50% of the fee. The remaining 50% will be returned to ALARA.

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